Everything Environmental

In 2011 I developed the brand for this environmentally friendly business gift supplier, along with the product sub-brand Green Earth.

The logo encorporates the themes of plant growth in its colours and leaf shaped decoration.

To highlight their eco-friendly properties, I photographed the products resting on raw materials; recycled paper notebooks and pens on shredded paper, biodegradable pens on mounds of earth, recycled plastic items on piles of pellets of recyled plastic. This photographic styling and simple colour highlights developed a clear and consistent visual brand.

International Continence Society

I updated this medical membership organisation's brand in 2016.

The previous logo contained fine detail that was difficult to scale and the full name of the society along with the abreviated ICS. Key stakeholders were keen on keeping the name in the logo, I was able to demonstrate that the usabillity of the logo was greatly improved in digital and print applications with the initials alongside a simplified emblem.

The emblem representes the shape of the human bladder, the key area of research amongst this scientific community, as it fills and empties. The emblem can also be used effectively on it's own where square logos are required; app icons, social media avatars.

I chose a deep blue background colour, that speaks of credibility and trust, partnered with pale blue and orange highlight colours.

The various activities of the society have their own logo and sub-brand identiy; ICS News, ICS TV, ICS Institute and more, that form a coherant brand family.

ICS Annual Meeting

Scince 2017 I have created an individual brand for each ICS annual scientific meeting.

I prepare an illustration for each year that features an iconic image from the host city or region; where posible relating to science or history.

Brand colours are inspired by the host countries flag or national sporting colours.